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Some girls like to be chased. Others like to do the chasing

 
History was made at the inaugural Nike Goddess 5K, as over 5,000 girls set off on a 5- kilometre race, laying the foundation to empower girls to own the sport of running and celebrate the goddesses within (Photo: Nike Singapore)
 
History was made at the inaugural Nike Goddess 5K, as over 5,000 girls set off on a 5-kilometre race, laying the foundation to empower girls to own the sport of running and celebrate the goddesses within. Athletes also set the bar at the race, with Anne Date sprinting to finish the race in spectacular fashion.

Anne Date, a Nike athlete, said, “There has been an increasing number of girls wanting to participate in sporting events, but are self-conscious of either themselves or their performance. The Nike Goddess 5K provides a great platform, because they feel comfortable and safe in an all-girls event, allowing them to enjoy the sport and the atmosphere with fellow girlfriends!”

With Singapore’s busy running calendar, the Nike Goddess 5K is a unique race that stands out for the simple reason that it is a celebration for girls to showcase their passion through the sport of running. The Nike Goddess 5k further reinforces the fact that running is a growing sport amongst younger girls with 67% of participants aged under 25, with 41% aged under 21 years old.

Girls will find this a nice addition to their calendar of events, appealing to their inner goddesses and allowing them a platform to own the sport which is amplified with the event’s proud proclamation, Running is for Girls.

Participants of the Buddy Category, 18 year old Cassandra Tan and Nicole Lai said “The Nike Goddess 5K is a great event, especially since it is our first event together! We participated in this race with our friends, and it was very fun running together. The after-event activities at the Race Village were really nice too, with live band performances, a fantastic atmosphere and free food and drinks.”

Flagging off at the Marina Barrage, the route, a first in Singapore’s running history, took runners across the Marina Channel and around the scenic waterfront promenade. The Race Village was also specifically catered for girls, with finishers provided with a host of complimentary treats and pampering services such as frozen yoghurt, massages, butler service and other delicious treats catered to celebrate the Goddesses within. Photo booths were made available for the runners to capture their special moments. VIP treatment was also bestowed on the winners, who got an exclusive limousine service to a destination of their choice.

Taking participants through the celebration were hosts Utt and Holly from MTV Asia. Local acts such as 53A and Forgetting to Shower electrified the atmosphere with their covers of chart-topping tunes, while female duo DJ Twoface took to the decks spinning electrifying tunes to end the night on a high note.

“The Nike Goddess 5K was a great success, and we achieved what we set out to do - to celebrate and empower girls to own the sport of running. We’re also paying tribute to our brand, Nike, which is the Greek Goddess of Victory,” said Vijaya Kumar Jayaraj, Marketing Manager, Nike Singapore.