With the success of F1 and news of permanent race circuit coming to Singapore, motorsport events has received much attention and evoke much curiosity among Singaporeans. K1 Motorsports Series is the latest hype that will capture the attention of the public even in the midst of the economic downturn. K1 encourages Singaporeans to get out of their house to be engaged with a new level of excitement. It creates a new platform to reach out to the community creating great exposure for participating partners. This year a series of F1 photo panels by Singapore Grand Prix will accompany K1 in the tour across the country.